EU’s Google advertisement tech probe part of bloc’s antitrust crackdown

LONDON – The European Union’s go on Tuesday to investigate Google around alleged antitrust habits

LONDON – The European Union’s go on Tuesday to investigate Google around alleged antitrust habits in the digital advertisement tech sector is the bloc’s most up-to-date crackdown on U.S. tech giants. Here’s a seem at enforcement actions taken by the EU’s competitors commissioner, Margrethe Vestager, in the latest several years, as well as actions by U.S. antitrust regulators and states.



June 2021: The EU commission opens a official investigation into no matter if Google stifles competition in the electronic ad technology current market by favoring its have ad products and services for purchasing screen ads at the expenditure of rival companies.

December 2020: Google’s acquisition of physical fitness gadget maker Fitbit for $2.1 billion is cleared by the EU Commission soon after it promised to prohibit person information and be certain Android phones get the job done with other wearable products for at the very least 10 a long time. Human rights and purchaser groups experienced identified as on authorities to block the deal about privateness and antitrust issues.


Oct 2020: The U.S. Justice Department and about a dozen states file a groundbreaking antitrust go well with towards Google, accusing the business of abusing its dominance in online research and promoting.

2019: EU Commission fines Google 1.49 billion euros (now $1.8 billion) for abusing its dominant situation as a broker for on line research advertisements, such as imposing anticompetitive contracts on 3rd-occasion web sites this kind of as newspapers and blogs that reduce rival research internet sites from placing their very own research ads on these internet sites.

2018: EU Commission fines Google 4.34 billion euros for forcing smartphone makers that use its Android functioning process to install Google look for and browser apps. In reaction, Google gives European Android customers a alternative of browsers and look for applications.

2017: EU fee fines Google 2.42 billion euros for unfairly favoring its individual on the net searching recommendations in its research success and demanded it changes the way it supplies lookup final results in Europe. Google is attractive all a few scenarios.




November 2020: The EU Fee files costs in opposition to accusing it of making use of internal knowledge from independent retailers on its platform to unfairly compete from them with its very own products. The commission also opens a next investigation into whether or not the e-commerce giant presents desire to some solutions and sellers that use its logistics and supply devices.



April 2021: The EU Commission rates Apple with violating the bloc’s competitors regulations in the audio streaming sector by imposing unfair policies for rivals to its Apple New music support in its App Keep. Apple’s practice of forcing application builders promoting electronic written content to use its in-home payment method charging a 30% fee and its rule forbidding app makers from telling consumers about more cost-effective strategies to pay back ends up boosting fees for consumers and limiting their selections, the fee stated. Apple has till mid-July to react to the commission.


June 2020: EU Fee opens an investigation into Apple’s payment system above considerations its practices distort competition by limiting alternative and innovation and maintaining costs superior. It also opens a different investigation into the App Keep that at some point final results in the tunes streaming fees.



June 2021: The EU Commission starts off a formal investigation of Facebook’s use of knowledge in the categorised advertising market, even though the U.K.’s levels of competition watchdog opens a parallel investigation. Vestager states regulators are searching into whether or not the “vast troves of data” that Facebook collects on users and their pursuits offers it an “undue competitive advantage” in the on the web labeled adverts sector. The commission is on the lookout exclusively at the risk that Facebook collects facts on what end users are fascinated in based mostly on how rival categorised ad web pages are marketing their companies to Facebook people, and whether the organization makes use of that info to tailor its have classified providing, Marketplace, to outcompete rivals.


December 2020: The U.S. Federal Trade Commission, joined by nearly each and every U.S. condition, delivers a big antitrust match versus Facebook, accusing it of abusing its sector electrical power in social networking to crush lesser rivals. The fit seeks solutions that could incorporate a forced spinoff of its preferred Instagram and WhatsApp messaging expert services.

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